Det digitala jaget: medieestetik under nyliberalismen
The purpose of this sabbatical is to complete the book manuscript The Digital Self: Media Aesthetics under Neoliberalism which has been solicited for publication by Stanford University Press’ series Sensing Media. The manuscript explores the transformations of the neoliberal self under the conditions of digital aesthetics. From a media aesthetic perspective, it analyses emergent formats of the digital self in viral videos, sound processing with AutoTune, and video installations. Whereas previous analyses of the digital self have been dominated by explicit formats of self-representation such as the selfie and social media profiles, this book offers a comprehensive approach to digital selfhood that accounts for a range of transmedia artifacts, practices and aesthetic techniques involved in fashioning a self (rather than representing it). By attending to these subtle modes of “digital selfing” and their entanglement with transmedia artefacts, economical systems, and computational techniques, the six chapters of the book speak to current debates in media aesthetics, infrastructure studies, film studies, and sound studies. This novel perspective coincides with an innovative methodological approach that combines media aesthetics with media archaeology, cultural techniques, and format theory. The sabbatical will enable me to complete the book, revise the four existing chapters and write two new ones, as well as introduction and conclusion, in total about 70 000 words.